For the Beastie Boys headline, I wanted to use a font and colors that were loud and a little bit abrasive, because I wanted the headline to reflect the band’s personality. I think the yellow outline makes the headline vibrant, and Stencil STD Bold is a little different, and definitely loud.
For the Notre Dame Cathedral headline, I looked for something elegant, but not so much so that the words got lost in the font. I ended up using Zapfino, and I made the font size larger to make it both more legible and readable.
For the sale sign, I used a font that is easy to read, and a color that implies a sense of urgency. Hopefully people seeing this sign would be encouraged to spend money quickly before everything was gone!